The Effortless Experience

Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver.

The Effortless Experience

The Effortless Experience

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head. Companies devote untold time and resources trying to dazzle customers. Yet CEB's careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer's problems. The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, insights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the 'dazzle factor' fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked. 'A business detective story, in which cherished truths are systematically investigated-and frequently debunked' -Dan Heath, coauthor of Decisive, Switch, and Made to Stick Matt Dixon is Executive Director of the Sales & Service Practice at CEB. He is a frequent contributor to the Harvard Business Review, and his previous book, The Challenger Sale, was a Wall Street Journal bestseller. Nick Toman is Senior Director of Research for CEB's Sales & Services Practice and is a frequent contributor to the Harvard Business Review. Rick DeLisi is Senior Director of Advisory Services for CEB's Sales & Service Practice and a noted public speaker and facilitator.

More Books:

The Effortless Experience
Language: un
Pages: 256
Authors: Matthew Dixon, Nicholas Toman, Rick DeLisi
Categories: Business & Economics
Type: BOOK - Published: 2013-09-12 - Publisher: Penguin UK

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
Effortless Wellbeing
Language: en
Pages: 160
Authors: Evan Finer
Categories: Health & Fitness
Type: BOOK - Published: 2003-10-01 - Publisher: Wellbeing Resources

Effortless Wellbeing provides a remakable, concise program to unleash authentic wellness. It contains the essence of the most effective, time and research tested principles and techniques. Wellness will accelerate across virtually all levels of being (physical, mental, emotional, and so on). The system is simple, easy-to-learn, fun-to-practice, and does not
Effortless Mind
Language: en
Pages: 200
Authors: Ajayan Borys
Categories: Self-Help
Type: BOOK - Published: 2013-01-15 - Publisher: New World Library

Beginners and long-term meditators alike will appreciate Ajayan Borys’s counterintuitive teaching that one needn’t control the mind to experience the benefits of meditation. Instead, as with falling asleep, ease is essential. Effort fuels accomplishment in the world of action, but in the realm of meditation, struggle blocks success. And just
EFFORTLESS Back Pain Solutions
Language: en
Pages: 183
Authors: Ramin Waraghai
Categories: Health & Fitness
Type: BOOK - Published: 2020-12-01 - Publisher: Meyer & Meyer Sport

Modern medicine's typical response to back pain has been to prescribe surgery or strong painkillers, yet conventional medicine has been unable to eradicate pain completely. Not only that, but the countless, often contradictory training and therapy approaches, misleading schools of thought about back problems, and empty healing promises of alternative
Effortless Mindfulness
Language: en
Pages: 252
Authors: Lisa Dale Miller
Categories: Psychology
Type: BOOK - Published: 2014-03-21 - Publisher: Routledge

Effortless Mindfulness promotes genuine mental health through the direct experience of awakened presence—an effortlessly embodied, fearless understanding of and interaction with the way things truly are. The book offers a uniquely modern Buddhist psychological understanding of mental health disorders through a scholarly, clinically relevant presentation of Theravada, Mahayana and Vajrayana

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